Etichette delle montagne (Mountains on labels)

The exhibition, organised by the Museo Nazionale della Montagna in Turin using its own collections, is a “journey” through commercial products from different eras and countries. Images of the mountains, climbing, skiing, exploration and the polar regions stand out on labels and paper containers. The exhibition is an imaginary itinerary covering a period of more than 150 years, from the second half of the 19th century up to the present day. The mountains have become a symbol of quality for the sale of drinks, groceries, fruit and vegetables, textiles, tobacco and products for personal use, and to promote hotels and tourist destinations.

Source: http://trentofestival.it