Studio Universal - movies on TV

An exhibition which tells seventeen years of a brand that has made the love for classic American movies a distinguishing feature, and which has become a model on television and in advertisements.

Studio Universal, thematic channel that has taught a lot in marketing and communication, tells about itself in an exhibition called "Studio Universal - Il Cinema in TV" ("Studio Universal - movies on TV"). After two prestigious University Institutes (La Cattolica in Milan and Suor Orsola Benincasa in Naples) and after being shown at the eighth edition of the "Festival Internazionale del Film" ("International Film Festival") in Rome, the exhibition arrives at the MUSE, where it will be displayed from 10 to 26 April in the area "Piccolo vuoto" at floor -1.

Furthermore, advertising campaigns, merchandise, graphic productions and promos will be also shown in a conference, scheduled on the opening day, called "Il brand come strumento di fidelizzazione. La case history di Studio Universal" ("The brand as a tool to cultivate custumer loyalty. Studio Universal's case history"). The event wants to explore the concept of brand in its value of tool to cultivate custumer loyalty in response to the current critical state of the Italian tv, which is marked by a growing fragmentation of the offer and threatened by a continuous escape of the audience to the web.

The conference will be attended by:
- Lorenzo Marini (Creative Advertiser and writer, President and Creative Director of Lorenzo Marini & Associati)
- Maria Theresia Braun (Programming and Creative Director of NBC Universal Global Networks Italia)
- Michele Lanziger (MUSE's Director), who will introduce the meeting.

The exhibition "Studio Universal: movies on TV" is also available online: www.studiouniversal.it