Ala, City of Velvet 2023

It is not a dream, I am awake - 26th year

Cultural exhibitions and events
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Among courtyards and gardens, squares and palaces in Ala’s Baroque historic centre. The 26th edition of Ala Città di Velluto wishes to experience the enchantment of being in an ancient era, in a magical, almost dreamlike setting.

Ala, velvet city

Three days of shows, fairy tales and music, a school of magic, activities and proposals for families, and guided tours with characters in 18th-century costumes. Pubs open in the picturesque scenery of baroque streets and palaces every evening from 6 p.m. and on Sunday for lunch too.

From Friday to Sunday, shows and entertainment in the Taddei, Pizzini, Scherer and Azzolini palaces, including tango, mysteries and love letters.

Evening shows in Piazza San Giovanni

  • Friday 7 July 9.30 p.m.
    Andrew Basso
    Magic, illusionism and escapology show
  • Saturday 8 July 9.30 p.m.
    The Breath of Dreams
    A fantastic journey with ageless music
    Paolo Fresu trumpet and flugelhorn
    Alberto Martini first violin and conductor I Virtuosi Italiani
  • Sunday 8 July 9.30 p.m.
    Tubes Sonata
    A contemporary circus performance

With the family

On Sunday 9 July, spend a day with your family with Sky Whale and other exciting travelling shows in the historic centre and take part in guided tours with “vellutai” and “vellutini”, little ciceroni in 18th-century costumes.

Every day a school of magic to learn the noble art of conjuring together with the magicians of the Magico Camillo company and workshops organised by the MUSE of Trento.

Discover the complete programme  of the event.


MUNICIPALITY OF ALA Office for culture and tourism - tel. 0464 674068