Ala city of velvet

Baroccheggiando. Wonder and entertainment between music and theatre

Cultural exhibitions and events

Ala historical center will enchant you with the music, culture and food of the 18th century. A full program of concerts, performances, laboratories, tastings and guided tours.

Ala city of velvet

In Summer, Ala historical centre recalls the atmosphere of the 18th century when the city was famous for silk velvet production.

During the three days of the event you will be surrounded by people in historical dresses that will guide you in the discovery of this fascinating period.

The streets, palaces and squares will welcome events and performances, while the courtyards and gardens will host ancient activities and tastings of local delicacies.


From late afternoon you can participate to the guided tours in the historical palaces, children workshops, theatre performances, food and wine tastings.




free admission

Information about presale tickets


Due to the COVID-19 epidemic, the public can participate in individual events - shows and concerts - as long as seats are available.

For all concerts at palazzo Taddei and the shows in the courtyard of palazzo Pizzini, booking is required by phone: 0464 678785

  • Thursday 15 July from 14,00 to 18,00
  • Friday 16 July from 9,00 to 12,00
  • Thursday 22 July from 14,00 to 18,00
  • Friday 23 July from 9,00 to 12,00

The event will take place in health security, with the careful collaboration of each individual citizen.

The public can participate free of charge in individual events as long as seats are available; access and exit will be restricted, controlled and followed by trained personnel;

the public, technical staff and artists will respect distances, use face coverings and hand cleanser;

the seats will be fixed, within the distances indicated, and disinfestations will be carried out between replicas.